Smartphones most returned holiday gift, iPhones / BlackBerrys notwithstanding
January 31, 2008
Filed under: Culture, Handsets, Studies
Though we can’t state we’re entirely shocked — after all, it’s not like some other handset will really satisfy when you’ve had your eye on that one — a current survey conducted by Opinion Research Corporation found that smartphones were the number one returned gadget this holiday season. Allowed, the study was one of online nature, and neither Apple’s iPhone nor any of RIM’s BlackBerrys were included (um, why not?), but we digress. Reportedly, more than one-fifth (21-percent, to be precise) of smartphone recipients surveyed said they hustled back to the store shortly after gift giving was over and promptly returned it, and comically enough, the “inability to comprehend the product setup process was cited as the primary reason” that consumers did so. ‘Tis a shame, really. [Warning: PDF read link]
[Via textually, image courtesy of LawyersAndSettlements]
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